3 Signs Your Business Might Not Be Ready for a Digital Marketing Agency?

How do you run a marathon? Any athlete knows it’s a gradual process of training day by day to build up to that final, grueling challenge. No one gets up one morning and decides to spontaneously tackle 26.2-miles. In marketing, some of the same principles apply. Expectations can plummet when a company signs up with a digital marketing agency, sits …

Time’s up! Does your website have an expiration date? (Hint: Yes, it does)

Your site looks good, in fact, modern compared to the competition. And you’re thinking, “didn’t we just update it recently?” Time has a way of slipping past more swiftly than we realize. Three or four years flies by and in seemingly a short time, the website you so carefully designed has started to slowly fall apart.?? Part of that is …

Digital Marketing: Activity Doesn’t Always Equal Results?

Throwing something up on a wall in the hopes it will stick works well if you’re creating a TikTok video using salami slices (so we’ve heard). Yet all too often, that’s how companies approach their digital marketing. They try a scatter-shot, sporadic approach to emails, social posts, even advertising, in the hopes it will bring business through the door. The …

Navigating the New Normal + Keeping Your Business Connected

The Growing Role of Digital Marketing? in a Socially Distanced World   None of us have ever faced a business climate quite like the one we currently occupy. And decisions, both big and little, will have a huge impact on the future. The local, state and national economy depends on the success of your business, as do your employees for …

Stranger to Client—Moving a Prospect Along the Sales Continuum

There is always a first time: the first time a potential customer strolls past your trade show booth, the first time someone visits your website from a Google search or the first time they view your LinkedIn page. The goal is to turn that first time into a second, third and fourth contact because the pathway to converting a prospect …

Customer Retention Strategies

Lead generation has its place within any marketing plan of course. However, some can get distracted by lead generation at the expense of?more obvious sales growth potential?– your existing customer base. As literally decades of research shows, customer retention provides the best pathway to improve sales and the best return on investment.? One?oft-cited?study from the Gartner Group states that 80 …

Remarketing—A Perfect Fit for B2B

The Secret Weapon in your Marketing Arsenal It would be next to impossible to imagine a company that doesn’t have a web presence in today’s business landscape. Yet not all companies are leveraging their web site to its best advantage. One tool that some companies overlook is remarketing, a focused effort to reach qualified customers who are already interested in …

Using Digital Marketing for Recruiting and Retaining Employees

Digital marketing is often leveraged toward traditional business goals like attracting new customers to the website, generating better leads, or broadening a company’s product or service awareness. But those same strategies used to engage prospective customers can also be utilized for recruiting and employee retention.? For potential new hires, a company’s culture and finding the right fit are crucial. Your …

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How to locate your website hosting provider and login

While most companies have a website and see the value in its ever-present availability online – those business owners and employees may not know where that website is hosted. Often the agency or third party contracted to build the original website may have purchased the domain and established DNS and hosting on the company’s behalf. Businesses care that they have …

Made in Medina County: Creating?Success?through Collaboration

Brand Development and Awareness for Local Economic Development Group? As supporters of economic development in and around Medina County, Proximity Marketing?was asked to be a founding partner of?Made in Medina County – a local advocacy?initiative?dedicated to promoting awareness and emphasizing the economic impact of manufacturers in the?county.?? Made in Medina County was first formed in 2015 by a group of?local?organizations …